Knowledge is Power … Especially, for Wellbeing
You need to create simplicity from complexity –
so, you need a knowledge base.
Health Wave Guru
Wellbeing-oriented customers increasingly rely on self-health care methods and internet channels to educate themselves, purchase and apply wellness products and services. They believe that numerous websites are the source of knowledge, and e-shops are reliable marketplaces to purchase what they want. They are wrong. Despite intensive bubbling about “customer experience,” there is an insufficient practical outcome on the internet.
Research shows that there are more than 70,000 websites provide visitors with health and wellness related information. The interest of visitors is confirmed by one recent study that discovers more than 54,700,000 results in Google search for the term “health assessment tools.” But research also finds a range of essential shortcomings of the wellness websites:
- An excess of inconsistent information creates complications in searching for practical wellness-related solutions.
- Web content is not curated, lacks credibility, and sometimes untrustworthy.
- Online advice and recommendations concerning products are often unreliable or even misleading, while the benefits of the product are overinflated.
- Disclaimers frequently indicate that the solutions provided are not practical recommendations or advice (“for information purposes only”).
While having excessive information, the lion share of websites is lacking real knowledge about self-care products and its use what causes uncertainty, confusion, and distraction for visitors. As a result, it is a challenge for customers to filter inaccurate information to select suitable wellness therapy and buy appropriate products online. Consumers want to choose products they need, and according to their expectations. Nowadays it is possible through the digitalized customer journey, self-services in e-stores with automated guidance and AI-powered advice during the customer journey.
Health Wave follows a simple but effective strategy, allowing customers to choose substantively via a curated knowledge base. In this case, customers see reliable options and can fulfill own expectations without uncertainty and risks. The whole process includes four key stages:
- Developing customers’ knowledge of how products (with an understanding of the healthy ingredients contained in products) work to serve their needs in the best way.
- Leveraging knowledge to create customers’ insight about product capabilities.
- Applying insight to help customers make rational purchase decisions.
- Providing customers with personalising support within the purchasing process.
A self-customization within the Health Wave ecosystem works due to customers’ awareness of the products’ features and use, including:
- Structure and value of the ingredients.
- Health benefits of whole formulations.
- Mechanisms of the topicals’ absorbing through the skin’s and interacting with nearby receptors for targeted benefits.
- The appropriate dosage and consequences of overdosing.
- Contraindications and restrictions (allergies, pregnant, children).
- Products’ storing conditions.
All the above information stored in the Health Wave knowledge base is curated, providing customers with the easy-to-navigate layout in which the only crucial for decision making information is available. Proper filtering allows customers to make purchase decisions taking into consideration personal conditions and preferences. The minimalistic knowledge base structure works effectively, saving customers’ time and avoiding confusion from information overloading.
Dr Victor Paul